:root{--terra:#d97757;--terra-d:#c06642;--terra-l:#e89a7a;--terra-xl:#fdf0ea;--salvia:#3b7f5c;--salvia-l:#e3f5ec;--s50:#fafaf9;--s100:#f5f5f4;--s200:#e7e5e4;--s500:#78716c;--s700:#44403c;--ink:#111110;--white:#fff}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Plus Jakarta Sans',-apple-system,sans-serif;line-height:1.65;color:var(--ink);background:var(--s50);-webkit-font-smoothing:antialiased}
a{text-decoration:none;color:var(--terra)}
a:hover{color:var(--terra-d)}
.container{max-width:820px;margin:0 auto;padding:0 24px}
.nav-wrap{position:sticky;top:0;z-index:200;background:rgba(250,250,249,.97);backdrop-filter:blur(16px);box-shadow:0 1px 0 var(--s200)}
.nav{display:flex;align-items:center;justify-content:space-between;padding:.75rem 5vw;max-width:1400px;margin:0 auto}
.nav-logo img{height:42px}
.btn-nav{font-size:.875rem;font-weight:600;color:var(--white);background:var(--terra);padding:.5rem 1.1rem;border-radius:8px;transition:all .28s}
.btn-nav:hover{background:var(--terra-d);transform:translateY(-1px)}
.hero{padding:4rem 0 3rem;text-align:center;background:linear-gradient(180deg,var(--salvia-l) 0%,var(--s50) 100%)}
.hero-badge{display:inline-flex;align-items:center;gap:.4rem;background:var(--white);border:1px solid var(--s200);color:var(--s700);font-size:.75rem;font-weight:700;letter-spacing:.05em;text-transform:uppercase;padding:.35rem .8rem;border-radius:50px;margin-bottom:1.25rem}
h1{font-size:2.8rem;font-weight:800;line-height:1.1;letter-spacing:-.025em;margin-bottom:1rem}
.hero-sub{font-size:1.05rem;color:var(--s500);max-width:600px;margin:0 auto 2rem}
.article{padding:3rem 0}
.article h2{font-size:1.8rem;font-weight:800;margin:2.5rem 0 1rem;line-height:1.2}
.article h3{font-size:1.3rem;font-weight:700;margin:2rem 0 .75rem;color:var(--s700)}
.article p{font-size:1rem;line-height:1.8;color:var(--s700);margin-bottom:1.25rem}
.article ul,.article ol{margin:1.25rem 0 1.25rem 1.5rem;line-height:1.8}
.article li{margin-bottom:.65rem;color:var(--s700)}
.article strong{color:var(--ink);font-weight:700}
.strategy-box{background:var(--white);border:2px solid var(--s200);border-radius:12px;padding:2rem;margin:2rem 0;box-shadow:0 2px 12px rgba(0,0,0,.04)}
.strategy-box h4{font-size:1.2rem;font-weight:700;margin-bottom:.85rem;color:var(--terra);display:flex;align-items:center;gap:.5rem}
.strategy-box .num{background:var(--terra);color:var(--white);width:32px;height:32px;border-radius:8px;display:inline-flex;align-items:center;justify-content:center;font-size:.95rem;font-weight:800}
.strategy-box p{font-size:.95rem;margin-bottom:.65rem}
.strategy-box p:last-child{margin-bottom:0}
.stat{background:var(--terra-xl);border-left:4px solid var(--terra);padding:1.25rem 1.5rem;margin:1.5rem 0;border-radius:6px}
.stat strong{color:var(--terra);font-size:1.1rem}
.warning{background:#fff7ed;border-left:4px solid #f59e0b;padding:1.25rem 1.5rem;margin:1.5rem 0;border-radius:6px}
.warning p{color:#92400e}
.cta-box{background:var(--ink);color:var(--white);padding:2.5rem 2rem;margin:3rem 0;border-radius:16px;text-align:center}
.cta-box h3{font-size:1.6rem;font-weight:800;margin-bottom:.75rem}
.cta-box p{color:rgba(255,255,255,.75);margin-bottom:1.5rem}
.btn-cta{display:inline-block;background:var(--white);color:var(--terra-d);font-weight:700;font-size:1rem;padding:.85rem 1.75rem;border-radius:10px;transition:all .28s}
.btn-cta:hover{transform:translateY(-2px);box-shadow:0 8px 20px rgba(0,0,0,.15)}
.footer{background:var(--white);border-top:1px solid var(--s200);padding:2rem 0;text-align:center;margin-top:4rem}
.footer p{font-size:.85rem;color:var(--s500)}
.footer a{color:var(--terra);font-weight:600}
@media(max-width:768px){
h1{font-size:2rem}
.article h2{font-size:1.5rem}
.container{padding:0 20px}
.hero{padding:3rem 0 2rem}
}